One of my newsletter subscribers asks:

“How does one sell a high-end service in a marketplace glutted with weekend-warriors who give their services away? ”

This is a very good question! You may find the answer simpler than you imagined.

It doesn’t matter what product or service you sell, there will always be someone else who sells it for less … and quite often there’ll be others who sell it for MORE.

So how do you go about making sure yours sells?

You have to make your product or service stand out from the crowd. What is it about yours which is different / better than the others? Can you name what makes it UNIQUE? If you can, you’ve found your answer! You need to market your product or service as ‘unique’ and focus on its difference.

If you don’t think your product or service is any different to the others, you’d better come up with a way to make it different / better – and fast! If there’s no difference between a less expensive product/service, why would anyone bother to buy from you?

Come on – you can think of at least ONE way yours is better – start writing down all the great features and benefits, look at your competitors’ websites, flyers, brochures and see what they’re forgetting to say … focus on that and write fantastic info about your product’s differences, pinpointing and talking about the benefits to your potential clients.

Once YOU know what’s unique, you’ll be able to create a marketing and advertising campaign to capture the attention of your potential clients.

Good luck with your efforts! Keep at it until people know your product is the best! Remember, the ONLY way they will know is if you TELL THEM …

Cheers
Teena

About the author

 How does one sell a high end service and beat the competition? Hi, I'm Teena Hughes and I'm a techno-geek who loves the internet, technology and the fast pace of exciting new innovations. I love to share my knowledge and experience with others by helping them create their websites, build an online presence, become an expert in their field by using techniques like SEO, video marketing, online & offline marketing and many other groovy tools :-) If you'd like some help or to be pointed in the right direction, contact me today - I'd love to chat and to offer help in an easy-to-understand way, with easy-to-follow instructions and guidance.
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