Wondering why your marketing isn’t working?

how your marketing should work How your marketing should workThe solution might be something simple, like increasing the amount of mentions of your webpages across the internet.

In the snapshot at right (which is also part of the image below), is everything you need to know to be successful in business:

  • prospect lands on your website (from your ongoing traffic-generating strategies)
  • you provide answers and solutions for people who will want/need your product or service WHICH SOLVES PROBLEMS for them
  • you provide forms and incentives to capture their email name (“lead generation”) so you can go back to them with more helpful info, tips etc over time
  • the ultimate goal is for them to become a customer/client
  • it’s easier to sell those people an addition product or service to solve a different problem, than it is to try to find NEW customers.

This infographic below is called “How Inbound Marketing Works” and shows the difference between Outbound Marketing and Inbound Marketing.

If you look at the different types of inbound marketing, you might find something you haven’t tried doing yet for your business.

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HowInboundMarketingWorks 4fa16c1f914f4 w587 How your marketing should work

 

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Do you use the following types of social interaction in your marketing efforts?

  • blogging
  • searches for your products and/or services
  • social media marketing
  • email marketing campaigns
  • article marketing
  • video marketing
  • press release marketing
  • tracking your website statistics to see HOW effective your marketing is – you do this on a regular basis to keep track — right? If you don’t, then you should start a.s.a.p.

Let me know which techniques are your marketing favourites – I’d love to hear why you like them, too.

About the author

 How your marketing should work Hi, I'm Teena Hughes and I'm a techno-geek who loves the internet, technology and the fast pace of exciting new innovations. I love to share my knowledge and experience with others by helping them create their websites, build an online presence, become an expert in their field by using techniques like SEO, video marketing, online & offline marketing and many other groovy tools :-) If you'd like some help or to be pointed in the right direction, contact me today - I'd love to chat and to offer help in an easy-to-understand way, with easy-to-follow instructions and guidance.
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