I’ve been wondering, “What does Mr Google want exactly?” and I just came across a blog post from Google’s webmaster blog dated May 2011, but it’s well worth reading and reminding ourselves as we write content for our sites and blogs.

I’m calling this the What does Mr Google Want List

http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html

what does mr google want google webmaster blog logo What does Mr Google want exactly?

Below are some questions that one could use to assess the “quality” of a page or an article. These are the kinds of questions we ask ourselves as we write algorithms that attempt to assess site quality. Think of it as our take at encoding what we think our users want.

Of course, we aren’t disclosing the actual ranking signals used in our algorithms because we don’t want folks to game our search results; but if you want to step into Google’s mindset, the questions below provide some guidance on how we’ve been looking at the issue:

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Would you be comfortable giving your credit card information to this site?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Does the page provide substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • Does the article describe both sides of a story?
  • Is the site a recognized authority on its topic?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • For a health related query, would you trust information from this site?
  • Would you recognize this site as an authoritative source when mentioned by name?
  • Does this article provide a complete or comprehensive description of the topic?
  • Does this article contain insightful analysis or interesting information that is beyond obvious?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Does this article have an excessive amount of ads that distract from or interfere with the main content?
  • Would you expect to see this article in a printed magazine, encyclopedia or book?
  • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?
  • Would users complain when they see pages from this site?

Do you think about any of this when you write, and if “no”, why not? Perhaps your site is an info site of some kind which provides links to other sites, rather than quality content in the way of articles etc. I’d love to hear your thoughts on this Google Webmaster list above – as a web surfer, what do you think about all of this?

I love to write, and could write non-stop about topics which interest me, and I like to make people think and laugh, so there’s a twist in my writing every now and then …

After asking “What does Mr Google want?”

So if you too have been asking the same question as me, this list might give you an insight … and a checklist to get started on icon smile What does Mr Google want exactly? We love our SEO and checklists! What does Mr Google want – he wants us to write quality content and to make our sites interesting enough for visitors to hang around.

 

 

About the author

 What does Mr Google want exactly? Hi, I'm Teena Hughes and I'm a techno-geek who loves the internet, technology and the fast pace of exciting new innovations. I love to share my knowledge and experience with others by helping them create their websites, build an online presence, become an expert in their field by using techniques like SEO, video marketing, online & offline marketing and many other groovy tools :-) If you'd like some help or to be pointed in the right direction, contact me today - I'd love to chat and to offer help in an easy-to-understand way, with easy-to-follow instructions and guidance.
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