Your Biz Hot Tips with Teena Hughes
http://BuildAWebsiteTonight.com

News #074 : November 2006

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Hi there,

It’s been way too long since my last Edition – I do hope you’re all doing well and that this year has been successful in many ways!

Spring has sprung into ‘summer’ in Sydney, and it promises to be a hot Christmas. Did I say ‘Christmas’? Yikes! When I just counted the weeks and discovered there are only a mere handful until 25th December, I got a bit of a shock. Always happens this time of year, doesn’t it?

Are YOU prepared? Christmas/holiday cards written, ready to post? Client gifts purchased and wrapped? Or do you specialise in that ‘last minute scramble’, still writing cards on the 20th December, hoping they’ll arrive before the end of business that week.

OK – write a list – what’s left to be done? Take little bites out of your list, do a little bit each day – maybe write one or two cards a day [personally written is always best] and before you know it, you can tick that off the list as ‘done’! Get started now …

Good luck,
Teena!

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In This Issue
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1. Blogs can help business

2. Bloglines

3. Holiday Season Ideas

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1. BLOGS CAN HELP BUSINESS
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Lots of studies have been done and continue to be done in relation to blogs helping owners of websites. The question is, “Can blogs help business?” The resounding answer is yes, they do, if used properly.

You can increase traffic to your website by having a complementary blog [one which has matching content] – the blog allows you to be a little less formal [websites tend to be more formal, more 'professional'] and helps your blog visitors to get to know you. Once they do, they’ll feel even more comfortable buying your products and services.
Things you might not know:

=> blogs are free – sign up at Blogger.com or **Wordpress.com

[**If you are already a Client of BuildAWebsiteTonight.com, you have a blog included in your hosting account already - read more below.]

=> when you write blog ‘posts’ [messages] don’t forget to put links to pages on your website [and vice versa]

=> if your blog is interesting enough, your visitors will email others about it – this is called ‘viral marketing’, and will bring new web traffic to your blog, and then to your website [potential new customers]

=> announce new products, Press Releases, new staff, etc etc on your blog – build up an interest in all things related to your business

=> write on your blog at least TWICE per week, more if possible [the search engines love new fresh content and will keep coming back to visit your site]

=> read the newspapers or industry newsletters daily – if something is of interest, write about it on your blog and link to the original article – this provides good reading material for blog visitors, showing you’re interested in your industry and want to share what you find, not just interested in your own business and your own sales

=> read other blogs and post messages, remembering to link back to your blog with your website link / url.

If you follow these simple steps, you’ll be well on your way to ensuring your blog will help your business in many ways.

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BAWT CLIENTS : HOW TO ACCESS YOUR BLOG

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Our clients have WordPress included with their hosting. WordPress is a personal publishing script, which offers a cross-blog tool, password-protected posts, importing, typographical eye candy, Multiple Authors and Bookmarklets. To install your WordPress blog, simply login to your Hosting Control Panel:

=> select WEB TOOLS from the top Menu
=> scroll down to Elephante Tools
=> view the list and click on WordPress – follow the Installation Instructions
=> you’re all set!
=> if you have any installation questions, view the 24/7 Help Center [click 'Help Center' in the top Menu bar] or view the Help Videos
=> enjoy!

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2. BLOGLINES

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Check out the latest blog posts – post comments, interact with other web visitors – click the links for previous posts on the right of this page [or use the blog search]:

TIP! To read the following blog posts, click the titles in the side menu bar under ‘Previous Posts’, and also view the ‘Archive Folders’ further down the list.

>> PUI : Posting [blogs] Under the Influence – don’t drink & click!

>> Google Docs – so easy to use! An alternative to MS Word?

>> Be careful what you put in an email!

>> Australians are addicted to technology!

>> War on anti-spam! $5.5 million fine!

>> Let’s go PHISHING – don’t hand over your login and password!

>> See Your Website Through Your Visitors’ Eyes

>> SCAM :: FRAUD with DOMAIN NAMES
gl.link YOUR BIZ HOT TIPS #074 : Newsletter

>> The importance of proofreading : or How To Get A Free Fiance!

>> Blogger : getting the most out of it with colour

>> Words and phrases for marketing ideas! A tongue-in-cheek look at words the marketers use

>> Shhhhh! I know your secrets from your cellphone!

>> Websites : Having PDFs on your site

Read more by clicking the Archive Folder links at right.

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3. HOLIDAY SEASON IDEAS

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I’ve been reading a lot these past weeks on different ways to capture your clients’ and newsletter subscribers’ attention with the upcoming holiday season, and I’ll share a couple with you on our blog – here’s what you’ll find:

=> Offer gift certificates for your products and services, to keep your ‘return rate’ low

=> Acknowledge the Holiday Season on your website.

Read more on the Blog post for the full details:

http://buildawebsitetonight.blogspot.com/2006/11/holiday-season-ideas.html

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Have a busy and exciting November, talk to you next month!

Ciao for now,
Teena!

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Teena Hughes :: Director :: Build A Website Tonight!
It’s so easy, even an *adult* can do it!

Website: http://www.BuildAWebsiteTonight.com
Blog: http://BuildAWebsiteTonight.blogspot.com
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About the author

 YOUR BIZ HOT TIPS #074 : Newsletter Hi, I'm Teena Hughes and I'm a techno-geek who loves the internet, technology and the fast pace of exciting new innovations. I love to share my knowledge and experience with others by helping them create their websites, build an online presence, become an expert in their field by using techniques like SEO, video marketing, online & offline marketing and many other groovy tools :-) If you'd like some help or to be pointed in the right direction, contact me today - I'd love to chat and to offer help in an easy-to-understand way, with easy-to-follow instructions and guidance.
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